News
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- Movie Ads Down In Super Bowl, But TV Streamers Rise
- Films Auctioned at Fests Often Dissappoint Later
- Netflix, Major Studios On Spender-bender for Awards
- Theater Org Makes Case for Netflix to Embrace Cinema
- Lawsuit: carmaker flakes out on 'Blade Runner'
- Fathom Notches Two Hits In Cinema Special Screenings
- Memorable Queen Music, Star Drive 'Rhapsody' Marketing
- Netflix & Other Streamers Walk Tightrope on Theatrical Runs
- 'Aquaman' Makes Splash with Character-specific Posters
- All 11 Trailers From 'Halloween' Movie Series
- Harry Potter Museum Exhib Fortifies Franchise
- Ad Spend, Audience Test Central in Warren Beatty Film Spat
- Crackdown on Fest Reviews Amid Digital Leakage
- Warners Pumps Up Comedy in 'Meg' Revamp
- Biometrics Researcher Gets H'wood Funding
- Marketing Embraces Activations With Real Sensory Experience
- Spacey film gets tepid release amid actor's disgrace
- Canada's Cineplex circuit embraces VR diversification
- Pepsi investment in 'Uncle Drew' pays off
- Sale of Honest Trailers highlights struggle in digital second-tier
- Look Out Below! MoviePass Dive Continues
- MoviePass Film Releases Stumble
- Panoramic-format ScreenX expanding
- Stock Analyst Blames ‘Poor Marketing’ in ‘Star Wars’ Stumble
- Sign of Times: Social Media Heft Drives Hiring
- MoviePass Risks Becoming MoviePast
- Cheeky 'Deadpool 2' Campaign Turns Heads
- 'Deadpool 2' Humor Shines in 7-Eleven promo
- Canadian Circuit Diverifies into Movie-less Complexes
- Biggest Digital-Media Mktg Bust Sells At Huge Loss
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