2 Researchers Launch for Cinema

   Oct. 18, 2016—Two new research companies launch with focus on theatrical distribution, which is a reflection of continued viability of cinema.
   Screen Engine/ASI and Neil Goetz formed joint venture The Engine Room to identify target audiences for marketing messages. “Its initial client list includes Sony, The Weinstein Company, Fox and Lionsgate,” says a Deadline article by Patrick Hipes.
  Elsewhere, Concourse Cinema Ventures (CCV) arrives from film financiers and marketers Matthew Shreder and James Andrew
Felts. “CCV is designed to act as a research and development arm, as well as an incubator, for creating new customer experiences for the major studios and exhibitors,” says a Deadline story Nancy Tartaglione. “An oft-heard refrain from exhibitors is that offering moviegoers something extra is a means to getting them out for a night in an increasingly option-filled world. Data regarding habits, engagement and loyalty is a key component to that end.”
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